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One of the world’s most innovative and respected cognitive neuroscientists combines cutting-edge research with unique exercises to help you improve the most powerful, most staggeringly complex machine ever created: your brain.
In Make Your Brain Smarter, renowned cognitive neuroscientist Dr. Sandra Bond Chapman introduces you to the very latest research in brain science and shows you how to tailor a program to strengthen your brain’s capacity to think smarter. In this all-inclusive book, Dr. Chapman delivers a comprehensive “fitness” plan that you can use to “exercise” your way to a healthier brain. You will find strategies to reduce stress and anxiety, increase productivity, enhance decision-making, and strengthen how your brain works at every age. You will discover why memory is not the most important measure of brain capacity, why IQ is a misleading index of brain potential, and why innovative thinking energizes your brain. Make Your Brain Smarter is the ultimate guide for keeping your brain fit during each decade of your life.
- Sales Rank: #121222 in Books
- Published on: 2014-01-21
- Released on: 2014-01-21
- Original language: English
- Number of items: 1
- Dimensions: 8.37" h x .80" w x 5.50" l, .55 pounds
- Binding: Paperback
- 304 pages
Review
"I don't want to grow old and feel bad, either physically or mentally. That's why I exercise my body and my brain daily. I'm well into my eighties. I know that half my life is over, and that keeping my brain challenged is more important than ever. Thanks to the pioneering brain research being done by Dr. Sandi Chapman, we can have healthy and productive minds for far longer than we might have imagined." (T. Boone Pickens legendary entrepreneur, innovator, energy executive, and author of The First Billion Is the H)
“As an athlete, I always knew the importance of training my body for optimal performance. It wasn’t until I met Sandi Chapman that I learned that the same is true for my brain. It has eased my concerns about my future health after spending more than ten years in the impact lifestyle of the NFL.” (Daryl Johnston, former Dallas Cowboy, NFL commentator, and business leader)
"The BrainHealth physical and the SMART program let me know how I could reach my full cognitive potential. These strategies revolutionized my life and could change the lives of millions. In the knowledge era, cognitive performance has never been more needed, but the distractions are great and growing. This book comes at the perfect time." (Donovan Campbell New York Times bestselling author of Joker One and the upcoming book The Leader's Code)
“SMART training truly changed my life. I can’t think of any other training I’ve had that has delivered benefits so quickly and deeply.” (Laura Sanford, regional vice president, AT&T)
“After partnering with Dr. Chapman, it was an eye-opener to see how easily brain health can be measured, and how important it is to maintain it at every age. Maximizing our cognitive functioning is attainable and an important step in making good decisions over the entire lifespan.” (John Migliaccio, AVP and Director of Research and Gerontology at MetLife Mature Market Institute)
“I’ve had annual physicals for over thirty years, so it made sense to check the top third of the body also. Taking the BrainHealth Physical gave me a sense of peace knowing that I had a baseline of my brain function and could measure any issues that arise in the future.” (Lyda Hill, a philanthropreneur)
“When I learned of the research of Dr. Sandi Chapman, I immediately realized her work could be transformational in accelerating the brain performance of employees at all ages. As the global leader of human resources, I am always looking for ways to expand the diverse talents of the different generational age groups that all too often go underdeveloped. Both companies and the individuals will be the beneficiaries of better brain health.” (Cynthia Brinkley, Vice President of Global Human Resources, General Motors)
“The profoundly effective program outlined in Make Your Brain Smarter uses relatively simple and straightforward strategies to empower learners. The program allowed my son to believe in himself, created a level playing field for him to pursue his dreams, and utilized his talents without barrier deficits. We have seen a dramatic improvement in his brain performance, and I know the strategies will continue to have a positive impact on his life and continued success for years to come.” (David Waldrep, entrepreneur and father whose son participated in teen high-performance brain training)
About the Author
Sandra Bond Chapman, Ph.D., founder and chief director of the Center for BrainHealth, is a Distinguished University Professor at The University of Texas at Dallas. With more than thirty years of innovative discovery, she is recognized as a leading thinker in transforming how people, young and old, can build a smarter brain.
Shelly Kirkland, public relations director at the Center for BrainHealth at The University of Texas at Dallas, brings national attention to the cutting-edge research facility dedicated to understanding, protecting, and healing the brain.
Excerpt. � Reprinted by permission. All rights reserved.
INTRODUCTION
When I say, “You can increase your brain performance,” people stare at me, doubtful that this could be true. It is not surprising that many would challenge the claim and believe it to be false hype.
New brain science discoveries show that individuals, young and old, can, indeed, increase their intelligence.1–7 As a cognitive neuroscientist and founder and chief director of the Center for BrainHealth at The University of Texas at Dallas, I strive to uncover how the brain best learns and reasons, rebounds and repairs after injury, and builds resilience against decline. The goal: to maximize the amazing potential of our most vital organ—the brain.
My research and scientific discoveries have shown that most everyone can increase their intellectual capital and maximize their cognitive potential.8–15 What does that mean for you? Simply put, you can control the destiny of your brain. You can mold your brain’s frontal lobe, the epicenter of your intelligence, to grow your brainpower.
Do you want to:
• start thinking smarter today?
• learn to avoid habits that drain your cognitive potential?
• strengthen your fluid intelligence continually?
• recognize that memory lapses may not be the chief thief robbing you of your highest level of mental productivity and cognitive creativity?
• advance your capacity to be an agent of change?
The answer to each of these is—a Know Brainer. By learning how to incorporate new brain science into your daily life, you can develop the mental agility necessary to help solve the complexities of the issues you face today and the unknown ones of the future. I will guide you to improve cognitive capacity and increase your peak performance and intellectual capital.
The Limitless Frontier of Cognitive Discovery
For the past thirty years, my life has been dedicated to discovering ways to optimize brain health by applying rapidly emerging innovations to make a difference in people’s lives. Through my ongoing research with a host of populations—including but not limited to healthy teens and adults; people who have suffered traumatic brain injuries such as a concussion or stroke; those with brain diseases such as Alzheimer’s and other forms of dementia; and children diagnosed with autism and ADHD—I have been struck by two key findings:
• The brain’s frontal lobe unequivocally contributes to building resilience, to regaining cognitive function, and to retraining the brain to maximize its extraordinary power.
• It typically takes twenty to forty years or more for scientific discoveries to trickle down to meaningfully benefit human life.
And this is why I am writing this book.
None of us can afford to let our brains decline—not even for a day. You would not accept that for your heart, eyes, or lungs, so why allow such slippage for your most valued internal asset?
If you fail to harness the incredible potential of your brain, you are inhibiting your success. You are, in essence, going backward instead of forging a blazing trail to increased productivity and boundless performance.
Our life span only continues to grow as the twenty-first century proceeds. A health-care policy journal predicts an average American life span of eighty-six years for a man and ninety-three years for a woman by midcentury16—more than a decade longer than today’s life expectancy—a mere forty years from now. This poses numerous ethical questions. When asked, people tend to respond that they desire to live as long as they have a healthy mind, since a robust and high-functioning brain is considered the very cornerstone of a satisfactory quality of life. Surprisingly, though, the steps to improve cognitive brain function are at least a generation and a half behind what has been achieved for heart health. Significantly more needs to be done to achieve a brain health span that more closely aligns with our body’s new life span. This is why brain fitness should become your personal goal.
I have dedicated my life to discovering how the brain best absorbs complex information, learns to think strategically, and innovates at its optimal level. I am determined to help people increase and maximize their brainpower.
Why the Frontal Lobe?
This book will revolutionize how you think and use your brain’s frontal lobe to solve the complexities you meet each day. Your frontal lobe is the part of the brain responsible for planning, decision making, judgment, and other executive functions. You will become keenly aware of new brain discoveries regarding which frontal lobe brain habits might obstruct clear thinking and which ones could facilitate your capacity to think smarter rather than harder, day in and day out. You will learn how to build a more robust cognitive capacity, how to process information deeply and insightfully, and how to develop strategic thinking to continually upgrade your realized potential.
One is never too young or too old to commit to a brain health plan that challenges the brain’s capacity to think smarter. It requires concerted and continual efforts to achieve robust frontal lobe function since each generation comes to the table with different strengths and vulnerabilities. And while there is almost no area that one cannot improve with repeated practice and proper use, the choice of what to focus on may make a difference.
Our cognitive brain health declines because we let it. We are complicit in our own brain decline by failing to keep our frontal lobe as fit as we can and should, by not adopting and incorporating healthy brain habits that daily promote dynamic and flexible thinking, and by not taking full advantage of all our brains have to offer. It is unsettling how much brain potential is lost due to neglect and improper maintenance. When your brainpower decreases it costs you dearly. Habitual low brain performance costs an estimated $100 trillion to our gross domestic product.17
The hopeful part is that science is revealing that certain brain functions, such as problem solving, synthesizing big ideas, and innovative thinking, can actually improve with advancing age,18–22 but only if we keep these functions fine-tuned. You can play a role in slowing the rate of deterioration of many cognitive brain functions—such as difficulty with new learning brought about by lack of confidence and practice—regardless of your age.
What brain value are you willing to lose this year? Or will you take the necessary steps to experience brain gain? Become a master of your own cognitive destiny. Increase your productivity, enhance your success, maximize your potential, and boost your bottom line. Don’t overthink it—there is no downside to thinking more efficiently, more clearly, and smarter.
For additional tools and tips visit www.makeyourbrainsmarter.com.
Most helpful customer reviews
91 of 96 people found the following review helpful.
Great concept, execution falls short
By Amazon Customer
I am constantly on the lookout for ways to improve cognitive skills as a way to stay fresh, current and sharp at work and at home. Just to set the baseline, prior books I have read and liked on the topic include Smart Thinking: Three Essential Keys to Solve Problems, Innovate, and Get Things Doneand The 5 Elements of Effective Thinking
I bought this book after reading the glowing reviews and the sample pages in the preview. The book starts off with great promises and a very exciting premise - that cognitive skills or core executive function is a very distinct capability from mere intelligence or IQ, that there are three distinctive processes that lead to improved cognition, namely developing strategic brain habits, strengthening integrated reasoning skills, and improving creative or innovative thinking, and lastly, that there are specific practices you can follow to see a tangible improvement in your own level of core executive function.
The first section of the book posits that the frontal lobe is the seat of executive intelligence and that this faculty can be improved. the second section is the core of the content and describes how to improve the three core processes of strengthening strategic brain habits, enhancing integrated reasoning and innovative thinking. The next the sections are special cases of the same principles, and talk about how these principles apply in different age cohorts, and in individuals with brain damage.
So far so good. My big disappointment with the book was that there was less actionable content in the core section of the book that describes exactly what you are supposed to do to improve these processes. I think the author has a lot more content than she has included in the book, given that she is a respected researcher and provides fascinating nuggets of such actionable steps, as for example, on page 99 where she asks the reader to list ten themes from a historical passage, or provides case studies from her practice. However, too much space is devoted to why a certain process is important or what specific benefits accrue from improving it. My instinct was to say 'Enough already. I KNOW that , that's why I bought the book. Now can we get down to business please", and yet I was left wanting at the end of the second section. She also falls into the trap of corporate-speak on several occasions, as for example, in this gem "Zoom deep and wide - Formulate broader novel applications with bold, deep, more strategic thinking". Wow!That was inspiring but unfortunately left me few clues on steps 1,2, and 3 to enable me to do so...and this from the core section on enhancing integrated reasoning (Page 105 - the Know Brainer summary). I had the exact same sense of disappointment of great intentions and less-than-outstanding execution across the book. One can't help getting the creeping suspicion that this book was written as brochure-ware to enhance credibility.
All told, I give it three stars because at the very least for me it articulated clearly the difference between "smarts", i.e. IQ and cognitive or core executive function. It also provided a useful framework in terms of the three core elements and some starter suggestions on how to improve them. I deduct two stars because I am still left the work of creating a very actionable plan starting tomorrow morning that I can use to significantly enhance these processes for myself in a meaningful way.
24 of 26 people found the following review helpful.
A Difficult Read
By Joey B
There were multiple reasons why I gave this book a relatively low rating. The most important of which, is that the author seemed to have a difficult time explaining her concepts. I found a few take away nuggets, but felt like I was panning for gold to bring them to light. There is also a lot of repitition, so much so, that each "new" topic as one progressed through the chapters sounded a lot like a repeat of the earlier material. Even the examples, were just a rewording of what one had just read instead of adding some take away details one might apply to their own circumstances. And one last comment, too much of the text was taken up with promotional (motivational?) verbage that gave one the feeling that you were being sold snake oil.
I would not recommend this book to anyone who is looking for some insite as to how one might increase their brain's creativity, energy or focus.
16 of 17 people found the following review helpful.
Wrth reading for anyone who wants to be more intelligent
By John Martin
Make Your Brain Smarter by Dr. Sandra Bond Chapman is an effort to show how to increase your brain’s creativity, energy and focus. Chapman begins by stating that there are two main ideas in her book: 1) neuroplaciticy, the ability of the brain to reorganize and create new neurons and neural pathways; and 2) the importance of the frontal lobe which is the cognitive command center and is responsible for higher order thinking, strategic thinking and insights. She indicates that the are three key frontal lobe processes that are responsible for higher order brain function and provides numerous examples of how to develop them. They include: 1) strategic attention—being able to filter out unimportant information and focus on what is essential; 2) integrated reasoning—putting ideas together in new ways; and 3) mental flexibility or the ability to be innovative.
Chapman provides nine strategies for such development. These include 1) zoom in—pay attention to the details of a situation; 2) zoom out—the ability to go from the details to the broad picture; 3) zoom deep and wide—incorporating the principles and lessons learned into broader applications. Three additional strategies are used to improve the ability to innovate: 1) Brainpower of the infinite—practice lots of innovative ideas; 2) Brainpower of paradox—reflect on how things could have been done differently and 3) Brainpower of the unknown—value curiosity and ask what if? A third set of strategies relates to how one thinks. The Brainpower of None is the idea that if you take a break from thinking about something the answer may come to you. The Brainpower of one is the notion of focusing on one thing at a time and not engaging in multi-tasking. Finally, the Brainpower of two consists of focusing each day on the two most important problems you have.
Dr. Chapman also discusses issues relating to smart thinking by age group and devotes the last part of the book to a consideration of Alzheimer’s disease. Her center can administer a Brain Health Physical to assess the quality of your frontal lobe and thinking ability. She also has a website:[...]
This book is worth reading and making an effort to apply its ideas. But it will take some effort to do so.
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