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Analyze. Formulate. Implement.
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
- Sales Rank: #39645 in Books
- Published on: 2016-01-21
- Original language: English
- Dimensions: 9.00" h x 7.00" w x .50" l,
- Binding: Paperback
- 336 pages
About the Author
Melissa A. Schilling � professore di Management alla Stern School of Business presso la New York University.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Five Stars
By Taerie Terry Kimura
Too expensive for a freaking stupid paperback, but the seller was soooo nice
1 of 1 people found the following review helpful.
Five Stars
By Dominic Mckenzie
Exactly as described.
1 of 2 people found the following review helpful.
This is the worst book EVER
By D.Casey
This is the worst book EVER. The facts in the case study are mostly wrong, the terminology is out dated. Finally the price of this textbook is ridiculous for the value. Schilling needs to do better fact checking. WASTE OF MONEY.
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